At the annual conference of the Samsung Group, the CEO of the Korean company, Lee Hee-Khun surprised everyone. To face the growing competition in the smartphone market, Samsung will now reward its most loyal users by offering a brand new iPhone 5.
A marketing coup
It’s a nice marketing stunt for the Korean group that tries to produce its own iPhone since 2007 with an even artisanal result. « If you’re observers, you will have noticed that our screens are not touch, they are hidden keys below the display. Some of our customers are following us for years, we know it has not always been easy for them so we’ll give them a real iPhone. They deserve it, « said Lee Hee-Khun.
For the expert in new technologies Gaspard Verdier, this decision was necessary in a telephony market that is maturing. « People today are not stupid, they know that a smartphone is not worth the asking price. But it’s different with the iPhone. Apple has developed a design that helps sell overpriced an object that truth is not worth much. And people buy with a smile. That’s hard. »
A new logo for WindowsPhone
Following this announcement from Samsung, the CEO of WindowsPhone decided to strike back against adopting a new visual identity. « I’m not going to reveal our future logo, but all I can tell you is that it will take the form of a fruit! « He said.